The success of an app is based on many things. The list below is a look at how we break it down.

1. Research:
Users (demo/sociographics and spending)
Product (value, tech, and competition)
Industry (trends, opportunities, and threats)
Revenue (sources and projections)

2. Engineer:
Brand (identity, trademark, website, etc.)
Functionality (user, admin, and future)
Technology (platform, scaling, maintenance)
UX (user experience process, information architecture, and user interface design)

3. Develop:
Preparations (source, secure, and schedule)
Production (build, test, refine, and repeat)
Launch (release, announce, and track)