For the $4 Billion mapping industry, the holy grail isn't buried treasure, it's the maps themselves. As the neo-mapping marketplace, WeoGeo.com's paradigm-shifting web 2.0 app offers what modern map makers and buyers have long sought: an adequate means of exchange. By designing a brand, interface, and overall user experience that is both powerful and intuitive, SPARK LABS helped the WeoGeo development team reinvent how maps are managed.